Fernando is a professional in the area of communications, specializing in marketing and advertising. He focuses his efforts on the planning, development and implementation of innovative advertising strategies in Digital Media.
He obtained his degree from the Polytechnic University of Puerto Rico and then a master's degree from the University of the Sacred Heart in Santurce, Puerto Rico. Fernando was part of the VMLY & R Puerto Rico team, where he strengthened his knowledge in the advertising industry.
Later, he started his own Social Media & Digital Marketing Firm, Alphastar Media where he had the opportunity to contribute ideas to recognized brands such as: Biaggi & Faure Fine Arts, San Juan Bautista Cathedral "500" anniversary, Crest and Black Cow Cheese, among other clients.